About Us – Spraiground

In an era where trends shift like lightning, we firmly believe that every bag should be an extension of one’s personality, not a cookie-cutter replica. Thus, Spraiground was born—a playground for trendsetters, a laboratory where attitude is stitched together with every needle and thread, and a secret base where your style speaks volumes without a single word.

Our story began with a rebellion against “going with the flow.” When the market was flooded with homogenized designs, a group of designers obsessed with street culture and niche art decided to break the mold: drawing color inspiration from the graffiti walls of Brooklyn, New York; extracting structural ingenuity from the mix-and-match aesthetics of Harajuku, Tokyo; and infusing the rhythmic energy of Berlin’s electronic music into the silhouettes of our bags. Every Spraiground bag carries an “undefined” gene—it can be a sharp companion for your commute, transform into a showstopper at a party, hold your laptop, and, more importantly, hold your boldest dreams for life.

We reject the impetuosity of “fast fashion” and adhere to the principle of “quality coexisting with trendiness.” From selecting durable and eco-friendly fabrics to repeatedly fine-tuning the feel of hardware accessories when opened and closed, to the thoughtful design of hidden pockets, our dedication to “practical aesthetics” is embedded in every detail. Because we know that true trends are not bound by seasons, just like a good bag that will accompany you through countless memorable moments.

Here, “you” are the protagonist. We don’t act as lofty designers but as fellow trend participants—lingering in the comment section to check out your outfit posts, staying up late to adjust color charts because of your comment “this color speaks to me,” and turning fans’ creative ideas into inspiration for the next season. After all, the trend map of Spraiground is always co-created by every unique “you.”

If you, like us, believe that a bag is more than just a container for your belongings but a declaration of self-expression, then welcome to join the Spraiground family. Whether you want to talk about the design ingenuity of our latest collection or share your exclusive styling tips, you can reach us at [email protected].

Because trends may fade, but attitude is forever alive—and that is Spraiground’s answer.